CREATIVE STRATEGY
Once a brand is established and has loyal customers, a more creative approach can be adopted to build the brand narrative.
A creative strategy must be true to the brand your customers know and to the things that make you who you are as a business.
CREATIVE STRATEGY WORKSHOPS
At the heart of any great creative strategy, is a key insight that drives the direction of the campaign.
We explore and tap into core insights and emotive triggers to define the creative strategy, ultimately shaping the approach and execution.
Working with your team, we gain a solid understanding of the target audience, identifying their underlying values and focusing on the attitude that is most relevant to the campaign.
The next steps are to understand what the target audience currently thinks, and then what we would like them to think and feel, in relation to the brand and/or product.
Once these have been identified clearly, a compelling and single minded proposition has to be communicated across all aspects of the creative to close the gap between the current state and the desired emotional response to drive your customers to engage with the brand and respond to the campaign’s call to action.
As with most strategies, there are different approaches that can deliver impactful results for clients.
Creative strategies include the below options and the team at The Ignition Group will work closely to determine the best approach to deliver the required outcome:
- Pre-emptive
- Informational
- Emotional
- Association
- Lifestyle/Aspiration